Guides to getting real leads from paid ads.
Written for the people who run the accounts. No theory you cannot act on this week.
Spam leads from Google Ads: why they happen and how to stop them
Where spam and junk leads come from, why they keep growing once they count as conversions, and five fixes ranked by effort.
8 minute read
Cost per qualified lead: the formula, a calculator, and why CPL lies
How to work out what a real lead costs, with a calculator, a worked example and the three numbers to report next to CPL.
6 minute read
How to send only qualified leads as conversions with Google Tag Manager
A step-by-step setup: one custom event, one trigger swap, and what to check in Preview before you publish.
7 minute read
Teach your ads what a real lead looks like.
Free for 14 days. Set up through Google Tag Manager, and your forms and inbox stay exactly as they are.