Send only real leads to your ad platforms.
Clean conversion data for your ad algorithms. A true cost per lead for you.
Free for 14 days. Easy setup, no developer needed.
Your conversion signal
Signal quality
60%real leads
What the algorithm is learning from
Cost per lead in your ad account
$50looks cheap, counts junk
Illustration: 10 form submissions, 4 of them junk, $500 of ad spend.
Works with every ad platform that counts a conversion
Two results, from day one.
Clean data for your ad platforms
Only real leads are reported as conversions. The algorithm learns from customers, not from spam, sales pitches and job seekers, so it goes and finds more customers.
Your true cost per lead
Once junk stops counting, the cost per lead in your ad account is what a real enquiry costs. You can finally compare campaigns on a number you trust.
What changes in your account.
Your ad platforms learn from customers only.
A bidding algorithm finds more of whatever you report as a conversion. Report junk and it finds more junk. Report only real leads and it finds more customers.
1. What you report as conversions
6 customers and 4 junk leads, all counted the same
2. Who the algorithm goes looking for
- Customers
- Spam bots
- Salespeople
- Job seekers
Your budget is spent finding more of both.
A cost per lead you can trust.
When junk stops counting as a conversion, the figure in your ad account is the cost of a real enquiry. Compare campaigns on it and move budget with confidence.
See why each lead passed or failed.
Six checks run on every lead: email, phone, message, repeats, bots and your own rules. Each one shows the points it added or took away. Disagree with a verdict and you can overrule it in one click.
You decide what counts as a lead.
Describe your customers and who to leave out in plain words. Choose how strict the judge is. Every new lead is judged against it.
Live in three steps.
Your forms, inbox and CRM stay exactly as they are.
- 1
Add LeadJudge to your site
One ready-made setup file from your dashboard, with your details already filled in.
- 2
Every lead gets a verdict
Email, phone and message are checked in under 5 seconds. The lead reaches your inbox as it always has.
- 3
Only real leads count
Your existing conversion tags fire for qualified leads only, on every ad platform you use.
Watch it in the real dashboard.
Four short narrated videos, about two minutes in total.
Product tour
Recorded in the real dashboard with made-up leads for a fictional business.
What does a real lead cost you?
Enter last month's numbers to see what junk is hiding.
Built for people who answer for the leads.
Lead generation advertisers
You pay for form fills and live on the ones that become customers. Keep junk from steering your budget.
Why spam leads keep growingAgencies
Report a cost per real lead for every client, on numbers their sales team agrees with.
LeadJudge for agenciesIn-house marketers
Give automated bidding a goal that matches what sales calls a lead.
Work out your real cost per leadQuestions people ask before starting.
Will LeadJudge ever block a lead from reaching me?
No. LeadJudge never blocks, delays or changes a form submission. Every lead reaches your inbox or CRM exactly as it does today. The only thing that changes is whether your conversion tags fire for it.
What happens if LeadJudge is down or slow?
The lead is counted. If a verdict cannot be reached in time, the snippet treats the lead as qualified and labels it unverified, so your tracking never goes dark because of us.
How is this different from reCAPTCHA or a click fraud tool?
Those try to stop bots before or at the click. LeadJudge judges the lead itself, after it is submitted, and that includes real people who are not customers: sales pitches, job seekers, existing customers and wrong-service enquiries. It works alongside whatever bot protection you already use.
I already import offline conversions from my CRM. Do I need this?
They do different jobs and work well together. A CRM import tells Google days later which leads became customers. LeadJudge decides in seconds, on the page, whether a submission is a lead at all, so the first signal your bidding gets is already clean.
Which ad platforms does it work with?
All of the major ones: Google Ads, Meta, Microsoft Ads (Bing), TikTok, Snapchat, LinkedIn, Pinterest, Reddit and X, plus GA4. LeadJudge tells the conversion tags and pixels you already run when a lead is real, so every platform gets the same clean signal.
Do I need a developer?
No. Your dashboard gives you one ready-made setup file with your details already filled in, and walks you through adding it step by step. Nothing on your website or forms has to be changed.
What does LeadJudge read, and what does it never read?
It reads the contact fields and the message of a submitted lead form so it can judge them and show them in your dashboard. It never reads passwords, card numbers, hidden fields or file uploads, and it sends nothing about visitors who do not submit a form.
Is it suitable for healthcare forms?
Not yet. If your forms collect health information, please wait until we can sign the agreements that kind of data requires.
Clean data for your ads. A true cost per lead for you.
Free for 14 days. Easy setup, and your forms and inbox stay exactly as they are.